Packaging
Structure, name and photography help separate this product from plain fruit cups and parfaits on the shelf.
This redesign brought bigger impact in the refrigerator case as well as more appetite appeal. It also communicates convenience to the consumer.
These design concepts communicate to the consumer that this is a premium, but still easy product that can be used everyday or for special occasions. Design, structure (with & without a reveal) and tray options.
3 design concepts for a new air freshener with a frosted cupcake scent using romance copy supplied by the client. Package structure was also considered in the designs.